Color Match

Color Match: Block Merge

Privacy Policy

Last updated: August 17, 2026

Welcome to Color Match: Block Merge (the “Product”, “we”, “our”, or “us”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, share, and protect information when you use the Product, and how you may manage your privacy rights.

Please read this Privacy Policy carefully before using the Product. If you do not agree with it, please stop using the Product.

1. Scope

This Privacy Policy applies to your access to and use of Color Match: Block Merge through mobile devices, app stores, and related support channels. The Product is a casual puzzle game in which players move and organize colored blocks to match colors and clear boards.

2. Information We May Collect

Depending on the features you use and the permissions you grant, we may collect the following categories of information:

  • Device and Log Data: device model, operating system version, language, IP address, app version, session identifiers, crash reports, and usage logs.
  • Gameplay Data: level progress, tutorial completion, board states, boosters or other in-game feature usage, settings, and similar records needed to provide and improve gameplay.
  • Purchase Data: if in-app purchases are offered, the relevant app store or payment provider processes the payment. We may receive limited transaction information, such as product identifier, order identifier, purchase time, and transaction status, to provide the purchased entitlement. We do not receive or store your payment card details.
  • Information You Provide: information you choose to send to us, such as support requests, feedback, and contact details.
  • Advertising and Analytics Data: if advertising, attribution, analytics, or crash-reporting services are enabled, those services may collect device identifiers (such as IDFA where permitted), interaction data, and diagnostic data in accordance with their own privacy notices and your device settings.

3. How We Use Information

We may use information to:

  • operate, maintain, and improve the Product and its puzzle gameplay;
  • save or restore game progress where that feature is available;
  • provide customer support and respond to your requests;
  • process and verify purchases, where applicable;
  • analyze performance, fix bugs, protect security, and prevent fraud or misuse;
  • measure advertising effectiveness or provide advertising, where permitted and where such services are enabled; and
  • comply with applicable legal obligations.

4. Sharing and Disclosure

We do not sell your personal data. We may share information only as necessary with service providers that support hosting, analytics, crash reporting, customer support, advertising, attribution, app-store transactions, or security; to comply with law or a lawful request; to protect the rights, safety, and property of users or others; or in connection with a merger, acquisition, restructuring, or asset transfer, subject to appropriate safeguards.

5. Cookies, SDKs, and Similar Technologies

We or our service providers may use SDKs, local storage, pixels, and similar technologies for app functionality, analytics, diagnostics, security, advertising, and attribution. You may manage certain permissions and advertising preferences through your device settings. Limiting these technologies may affect some features.

6. Data Storage and Security

  • We use reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, loss, misuse, or disclosure.
  • We retain information only for as long as reasonably necessary for the purposes described in this Policy, unless a longer period is required or permitted by law.
  • When information is no longer needed, we will delete, anonymize, or securely retain it as required by applicable law.

7. Your Rights and Choices

Subject to applicable law, you may have rights to access, correct, delete, or receive a copy of your personal data; withdraw consent; object to or restrict certain processing; and manage personalized advertising preferences. To make a request, contact us using the details below. We may ask for information needed to verify your identity and protect your data.

8. Children

The Product is not directed to children under 16, or under the minimum digital-consent age in your jurisdiction. If you are a minor, please use the Product only with the consent and supervision of a parent or legal guardian. If we learn that we have collected personal data from a child without required consent, we will take appropriate steps to delete it.

9. International Transfers

Your information may be processed in countries or regions other than where you live. Where required, we will use safeguards intended to protect information transferred across borders in accordance with applicable law.

10. Changes to This Policy

We may update this Privacy Policy to reflect changes in the Product, our practices, or legal requirements. We will post the updated version here and revise the “Last updated” date. Where required, we will provide additional notice or obtain consent.

11. Contact Us

If you have questions, suggestions, or privacy requests, please contact us at black@hertzus.com.